CompeteDesk vs Profound
Different jobs. Profound is an enterprise platform that monitors your AI search visibility continuously, on subscription. CompeteDesk is a one-off check that tells you which buyer questions you lose, why, and the one fix to ship first. This page is honest about which to pick, including when it is not us.
On 2 July 2026 we ran CompeteDesk on competedesk.com. Profound was mentioned 6 times across Google, AI Overview and Perplexity. We were mentioned 0 times. We publish that baseline, and its retest, at /self-test. This page exists because of it.
Pick by the job
| CompeteDesk | Profound | |
|---|---|---|
| What it is | One-off buyer shortlist audit | Continuous AI search marketing platform |
| Model | Pay once | Subscription, billed yearly; enterprise is demo-led |
| Price | £295 once (founding; list £495) | Tiered plans; enterprise custom |
| Surfaces | Google, AI Overview, ChatGPT, Perplexity | ChatGPT on Starter; up to 10 answer engines on Enterprise |
| You get | Scored verdict, cited evidence, one fix brief, before-and-after retest | Dashboards, prompt volumes, content agents, crawl analytics |
| Time to answer | Free check in about a minute; full report same day | Builds over weeks of tracking |
| Built for | Founders and small B2B software teams | Marketing teams and agencies running AEO programmes |
Profound details from tryprofound.com as of 2 July 2026. If something is out of date, tell us and we will correct it: [email protected].
You need continuous tracking across many prompts and engines, you have a marketing team running AEO as an ongoing programme, or you want prompt volume data and content agents in one platform. At that scale a one-off check will not carry you.
You want to know, once, whether buyers see you on the questions that decide shortlists, and what to fix first. £295 once suits an early-stage budget better than a rolling subscription, and the report ends in a fix brief and a retest rather than a dashboard you have to operate.
Comparing monitoring tools instead? See CompeteDesk vs Otterly.