CompeteDesk vs Otterly
Different jobs. Otterly (otterly.ai) is a self-serve subscription that monitors your AI search visibility daily, from $29 a month. CompeteDesk is a one-off check that tells you which buyer questions you lose, why, and the one fix to ship first. This page is honest about which to pick, including when it is not us.
On 2 July 2026 we ran CompeteDesk on competedesk.com. Otterly was mentioned 5 times across Google, AI Overview and Perplexity. We were mentioned 0 times. We publish that baseline, and its retest, at /self-test. This page exists because of it.
Pick by the job
| CompeteDesk | Otterly | |
|---|---|---|
| What it is | One-off buyer shortlist audit | Daily AI search monitoring, self-serve |
| Model | Pay once | Monthly subscription |
| Price | £295 once (founding; list £495) | $29 Lite, $189 Standard, $489 Premium per month |
| Surfaces | Google, AI Overview, ChatGPT, Perplexity | ChatGPT, Google AI Overviews, Perplexity, Copilot; more as add-ons |
| You get | Scored verdict, cited evidence, one fix brief, before-and-after retest | Dashboards, brand mention tracking, prompt research |
| Time to answer | Free check in about a minute; full report same day | Trends build over days and weeks of tracking |
| Built for | Founders and small B2B software teams | Marketers and agencies tracking brands over time |
Otterly details from otterly.ai as of 2 July 2026. If something is out of date, tell us and we will correct it: [email protected].
You want ongoing tracking at self-serve prices, you care about trend lines across many prompts, or you manage several brands and need daily coverage. A one-off check cannot show you movement over time.
You want to know, once, whether buyers see you on the questions that decide shortlists, and what to fix first. £295 once, a fix brief you can act on the same day, and a retest to prove the movement. Twelve months of Standard costs more than a sprint; if you only need the answer and the fix, pay for the answer and the fix.
Comparing enterprise platforms instead? See CompeteDesk vs Profound.